One of the more interesting things I’ve learned over the past month is the difference in conversion rates that focused content brings. On this blog, the topics are all over the place and while I’m prohibited to share actual data, I can characterize the conversation rates around here as being very low, in the less than 1% range.

Since converting the Renewable Energy Journal to a monetized platform I’ve been able to benchmark focused content that appears there (energy, renewable, geothermal, and conservation topics) vs. the pot pourri over here. The average conversion rate overall is 5 to 12 times better on the focused content over the same time period. That is very interesting indeed as a learning mechanism to better gain benefit from the traffic through these sites.

What to expect going forward? Well, since there seem to be a number of topics I write about, look for a dedicated site for each in due course, but I’ll still aggregate them here for convenience. If you’re only interested in one topic, then you the reader can determine if you’d like to read the single topic site or stay here for the melange of things covered. Hopefully, this will give you more choices while increasing the financial return from the investment in time.