A former Sun colleague, Jon Greaves, sent me this article a few days ago:

Norfolk Wildlife Trust now has an environmentally friendly
website, after a move this week to solar powered hosting.
Athenaeum who run EcologicalHosting.com are the only UK
based company to have an entire hosting infrastructure
powered from renewable energy sources, making it
low-impact on the environment.

Their main hosting is housed in a data centre in California.
Electricity from 120 solar panels capable of generating up
to 60 kilowatts of electricity per day provides all the power
for data centre offices, air conditioners and all computer
equipment.

By choosing to host their website with them, NWT is making
a commitment to the environment to protect the future.
Normal data centres obtain their main power from the local
grid supply, using up very large amounts of electricity that
has been generated from non-renewable sources such as coal,
gas or nuclear power stations. Solar hosting plays its part to
help prevent global warming, and so helps to preserve the
natural habitat of animals around the world.

Director of Athenaeum Jamie Simpson commented:
‘EcologicalHosting.com welcomes Norfolk Wildlife Trust to
our solar powered Internet service. Along with our other
clients they are showing the world that they care about the
environment and also making a statement that many
traditionally power hungry services like web hosting do
have viable environmentally friendly alternatives available.’

Director of Norfolk Wildlife Trust Brendan Joyce commented:
‘We are delighted to move our website to
EcologicalHosting.com, as it is another way of reducing
our impact on the environment. Our website has plenty
of information on wildlife and caring for the environment,
and now our website hosting matches our green philosophy.”

I found this fascinating and believe we’ll see more of this type of company. Power consumption is one of the largest expenses for hosting providers and when they can tap into renewables where the fuel is free, there’s a real competitive advantage to be had over the long haul. Another opportunity I see clearly is harvesting the tens of millions of btus that are exhausted from data centers. It’s not yet clear what the 20-25C resource is good for, but the person or persons who crack that nut will be very rich…


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