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Oddyssea

Business, Coastal Stuff, Oddyssea
Outfitting the store
02.07.12 | Permalink | 2 Comments

We’ve already established that we’re crazy for opening a bricks and mortar retail store just when everything is shifting to online en masse. So let’s let that decision go for the moment. It turns out that it is significantly more challenging to create a distinct physical space (or as I like to call it “meat […]
Business, Coastal Stuff, Oddyssea
Stealth Project – Retail Style
02.01.12 | Permalink | Comments Off on Stealth Project – Retail Style

Mike, are you crazy? Don’t you know this online store thing coupled with the “WalMarting” of America makes retail one of the least profitable, most risky, prone to fail business segments on the planet? Yep. Now that we’ve got the objections on the table about why one shouldn’t touch retail with a 10 foot pole, […]

Outfitting the store