Mike, are you crazy? Don’t you know this online store thing coupled with the “WalMarting” of America makes retail one of the least profitable, most risky, prone to fail business segments on the planet?
Yep.
Now that we’ve got the objections on the table about why one shouldn’t touch retail with a 10 foot pole, I’ll provide a different perspective. The proper mix of bricks and mortar with online hasn’t really been achieved and sustained. I believe that buying is a fundamentally local activity and the key is to differentiate the experience such that people WANT to visit your bricks and mortar location first.
That being said, here’s the pre-remodel of our retail space. We have some work to do…
Stay tuned, I’ll post updates about the project periodically.
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