If you travel often, you’ve probably decided to pack lightly and carry on your baggage. Why? Because when forced to check bags, you may have imagined that the baggage claim was something of a gamble. Well, as you can see from the image above, someone else has conjured that image as well and used it for an advertising campaign! When I saw this picture everytime I’ve waited for my luggage to come out of the chute flashed before my eyes.

Fortunately, travelers seem to win a bit more frequently at baggage claim, except for SFO where the loss rate seems to be elevated relative to other airports in the world.