It was an idea full of promise, but it simply didn’t deliver. Consequently, we say goodbye to Blogrush, the ineffective tool for driving blog traffic. It’s been a good run. It’s too bad, there was promise in the approach and it’s clear the people involved have worked hard to make it a reality. Unforunately, the bottom line is, it doesn’t work. Here are the stats: exactly 8 referrals in six weeks out of 10’s of thousands of impressions (I’d give the exact number, but the reporting on BR limits one to 7 days history.)
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Wow… just 8 visitors out of tens of thousands… yikes! I typed that into my calculator and I didn’t have enough digits to show more than 0.000!
And get this — BlogRush is going to sell 4 out of every 5 headline spots to the highest bidder — and guess who keeps the cash? Hint: It’s not the bloggers.