It’s been a few days since I started to experiment with Blogrush, the viral traffic generation tool. Since the initial entry on this, the Dashboard seems to be active, though the reporting is still not available. A new “feature” Blogrush “flavors” is being introduced, but is not yet available. Also, Blogrush has changed to a manual review process for people signing up to reduce the potential for fraud, a painful but necessary decision for them I think. I’ve had one person join my widget world (I’m assuming this is you Doug, from In the Bike Lane – one of the blogs I keep in my RSS reader.)

The impressions tracked on the dashboard match neither my server statistics nor my Google Analytics numbers (I should mention, those two sources never match either.) They’re within 50% though of the generally accepted (averaged number between server stats and GA), they’re low. No surprise there. The click-through rate has been very low, there are likely many reasons for this among them: bad widget placement, bad headlines on my part, and mistargeted audiences due to broad categories. Of the 6,411 impressions served, I’ve seen 3 click-throughs in my stats for a 0.0004679% CTR. No terribly promising performance. Also, today in particular, I’ve noticed that the widget is loading slowly (which I expected would happen eventually.)

From here, I’m planning to change categories and attempt to write some tighter headlines to see if the CTR can be increased. In the meantime, I’ll monitor widget loading performance and keep with it unless the performance gets too slow. I’ll report back with new information as it becomes available.