New Hybrid in Town
Perhaps the Big 3 US automakers could take a lesson from Tata Motors on this. They’re introducing a micro-hybrid version of their new Nano model (pictured above.) They expect to sell 250,000 units in their first year for a small, fuel efficient vehicle. The price? $2,500.
This could be a game changer not only in India, but on the global stage. It’s reminiscent of Henry Ford’s vision for the Model T, cheap, reliable, and efficient.