In a down advertising market, a game maker has decided to absolutely flood the available online ad space with the image shown to the right. For some reason, my ad block software seems to fail on this particular set of ads, so I see it all the time and I’m sick of them. So my plea is, please don’t play the game, or better yet, do play the game and kill Evony!
It’s interesting, yesterday I sat in a marketing meeting and there was a discussion about advertising and one of the key execs in charge relayed a story that when he goes to parties and people ask what he does. He replies advertising and they move away to talk to other people. His view is that this is the opposite of what he’d like to see happen (he’s one of these forward thinking, advocacy-based authentic voice advertisers based upon tangible benefits communicated by others on behalf of the company.)
My view is that the most scarce resource we deal with is attention. Since the attention span is shrinking dramatically and since there is much more competition for that scarce resource, advertisers are taking a more brute force approach as a general rule to “take” attention rather than the more effective and subtle approach advocated by the advertising exec in the meeting yesterday. The question is, how can an organization effectively communicate its message without alienating the population? That’s a question worth answering.