Archive for the 'Editorial' Category
Constellation’s publicity stunt
Via Yahoo News:
BALTIMORE, Sept. 5 /PRNewswire-FirstCall/ — Constellation Energy (NYSE: CEG – News) today announced that its subsidiary, Constellation NewEnergy, will work with the San Francisco Museum of Modern Art (SFMOMA) to ensure that its “Your tempo: Olafur Eliasson” exhibition is matched by regional geothermal energy. Constellation NewEnergy has secured green power for the duration of the exhibition (Sept. 8, 2007 through Jan. 13, 2008).
With the exhibition exploring numerous environmental issues including global warming, SFMOMA wanted an energy partner to help reduce the exhibition’s carbon footprint. Given SFMOMA’s support of locally produced renewable power, Constellation NewEnergy was selected in part because of its ability to match the exhibit’s electricity usage with energy generated by the Geysers Geothermal Facility located in Northern California. This clean energy purchase is the equivalent of avoiding the emissions from more than 100 barrels of oil.
Constellation’s Soda Lake geothermal plant
Photo Credit: Anonymous (with permission)
OK, we can understand Constellation Energy wanting to get some of the PR value from green, but this is pretty lame. First off, Constellation is simply buying green energy from the Geysers (Calpine or NCPA.) Secondly, 100 barrels of oil is an interesting comparison – why? Because almost no electricity is generated in the US from oil right now, and that’s certainly the case in California. How about coal? How about the positive impacts on greenhouse gas emission. Nope, just a publicity stunt.
The odd thing about this is Constellation doesn’t even talk about its Soda Lake, Nevada geothermal plants. Why not simply make an arrangement to supply the juice from there? Why not mention that Constellation is a geothermal operator working to provide green power? This is a hollow and transparent act. 2 comments
New Movie: The 11th Hour
There’s a new movie on the horizon called The 11th Hour. It’s a Leonardo DiCaprio project and it looks promising. If you liked An Inconvenient Truth, you might also want to catch this film. Comments are off for this post
Treehugger.com purchased
Treehugger.com is worth $4,914,320.70.
How much is your blog worth?
The links above show what the Technorati links think the Treehugger.com site is worth. It apparently sold at 2x that valuation (~$10M) to Discovery Communications.
Comments are off for this postSILVER SPRING, Md., Aug. 1 – Discovery Communications, the number-one nonfiction media company, today announced the acquisition of the leading eco-lifestyle website, TreeHugger.com. The interactive site becomes part of Discovery’s global multiplatform initiative Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.
The deal brings TreeHugger.com’s rich mix of news, blogs and advice to Planet Green and furthers Discovery’s previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring TreeHugger.com, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one.
Back in the office
After a short vacation, we’re back. Expect publishing to pick up again through the week.
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Vacation Time
Due to vacation season, coverage will be spotty until July 11. This doesn’t mean zero new content, it does mean there will be a reduced information flow over the next 2 weeks.
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