Today I find myself in the friendliest city in Sweden, Gothenberg (or Goteborg.) I’m here representing Sun in our Powering the Participation Age Tour and had the chance to present our message about the Participation Age and how Sun is contributing to community, innovation, and solving the tough business issues of today and tomorrow. A total of 53 customers, potential customers, and partners were present and actively engaged.
It’s a little chilly at 1 degree centigrade water temperature, but apparently, people do surf around Goteborg, Sweden.
Participation isn’t about surfing literally, but figuratively. Even more important than the passive consumption of information from the net is the active participation, the social transformation that is occurring as people far and wide *contribute* to the overall content and value of the network.
The community here received the message loud and clear, they get it, they think it’s the way the world is going, and they were pleasantly surprised at how Sun can help them succeed in the participation age with our 4Ss (software, storage, services, and servers.)
Sweden is a great country, I hope to be invited back to visit sometime (hopefully in the summer!) Sven, Peter, & Ewa, thank you very much for your hospitality!
