Described in its patent filing as a “hype-generating mechanism with fully integrated Mac compatibility,” the iLaunch is powered by Intel dual-core processors optimized to calculate a product’s gravitas. Apple claims the iLaunch can garner the same amount of press attention as a major scientific discovery, high court ruling, celebrity meltdown, or natural disaster at 200 times the speed of a traditional media-fostered launch.
I love my Macs, but sometimes the hype gets a little thick – it’s nice to see some good clean fun poked at the bunch from Cupertino from time to time.
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