
{"id":610,"date":"2007-09-17T16:14:50","date_gmt":"2007-09-17T23:14:50","guid":{"rendered":"http:\/\/montaraventures.com\/blog\/2007\/09\/17\/viral-blog-tool-blogrush\/"},"modified":"2007-09-17T16:24:12","modified_gmt":"2007-09-17T23:24:12","slug":"viral-blog-tool-blogrush","status":"publish","type":"post","link":"https:\/\/montaraventures.com\/blog\/2007\/09\/17\/viral-blog-tool-blogrush\/","title":{"rendered":"Viral blog tool: Blogrush"},"content":{"rendered":"<p>If you&#8217;re a blogger and you want to drive traffic to your site, you ought to check out <a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" >Blogrush<\/a>. It has overtones of multi-level marketing (not good) but uses these along with the viral nature of the internet to your advantage, potentially. I will say the jury is still out on this one as I can&#8217;t yet see the impact, but I can definitely see the potential.<br \/>\n<br \/>\nIf you look at the left bar on this page, scroll down to the Tools section, you&#8217;ll see a box that looks like the image below.<br \/>\n<\/p>\n<div style=\"float: right; margin: 10px;\">\n<a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" ><img decoding=\"async\" src=\"https:\/\/montaraventures.com\/pix\/blogrush.jpg\" alt=\"Screen capture of the Blogrush widget - a tool that harnesses the network effect to send traffic to your blog.\" \/><\/a>\n<\/div>\n<p>\nIf there is one thing every blog author wants, it&#8217;s an audience. There are all sorts of ways to generate traffic to come to your blog and they all require money and work. This one requires a little work (and we&#8217;ll see how much money in due course) to embed the widget code in your blog in the right spot. The basic premise is this: each time the widget is served on your blog, you will earn a &#8220;syndication credit.&#8221; As time passes, you will amass syndication credits that are then used as a bank to supply a link to your blog in other blogs related to yours as the widget is served on those sites.<br \/>\n<br \/>\nHere&#8217;s where it gets interesting. If you notice the little tab on the widget that says <a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" >Blogrush<\/a>, each time someone clicks that, signs up for <a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" >Blogrush<\/a>, and embeds the widget, you get syndication credits for their blog traffic in addition to your own. This credit accumulates through 10 levels of referrals from your widget. It&#8217;s this multi-level marketing component coupled with the network effect that gives this <a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" >Blogrush<\/a> approach great potential for success, and, great potential for abuse by the &#8220;get rich quick&#8221; crowd.<br \/>\n<br \/>\nSo far, here&#8217;s what I like:<\/p>\n<ul>\n<li>Fast, easy sign-up &#8211; minimal personal information required<\/li>\n<li>Clean design to the widget, easily embedded in sidebar.php<\/li>\n<li>No observed degradation in page serving performance<\/li>\n<li>During sign-up, a warning that this is for &#8220;real&#8221; blogs, not just Adsense delivery vehicles<\/li>\n<li>The potential of how this could work in practice<\/li>\n<\/ul>\n<p>Turn about is fair play, here are my concerns:<\/p>\n<ul>\n<li>No validation that my blog is &#8220;real&#8221; &#8211; low signal to noise ratio as the MLM crowd rushes to get in on this.<\/li>\n<li>Dashboard, Statistics, and FAQ aren&#8217;t available yet (it is Beta, they have been live for less than a week &#8211; they get some time to address these.)<\/li>\n<li>Association with &#8220;single&#8221; category, like Sports, Technology, or Pets &#8211; if you have diverse content like I do, it&#8217;s tough to find a good category.<\/li>\n<li>Potential for abuse, I don&#8217;t want to advertise for questionable content in this widget. While there are keyword and URL filters, it&#8217;s unclear how well these work as yet.<\/li>\n<li>Future model changes, as the company grows and matures, it&#8217;s sure to want to monetize. In the case this really works, I hope it&#8217;s a palatable monetization strategy.<\/li>\n<\/ul>\n<p>Well, that&#8217;s what I know about this tool right now. If you click the links in this article, you&#8217;ll be associated with my <a href=\"https:\/\/www.blogrush.com\/r13726740\" target=\"_blank\" >Blogrush<\/a> account. If you don&#8217;t wish to do that, simply open a new browser tab or window and type in https:\/\/www.blogrush.com\/. Your mileage may vary. As I learn more about how this works in practice, I&#8217;ll write more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a blogger and you want to drive traffic to your site, you ought to check out Blogrush. It has overtones of multi-level marketing (not good) but uses these along with the viral nature of the internet to your advantage, potentially. I will say the jury is still out on this one as I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3],"tags":[],"_links":{"self":[{"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/posts\/610"}],"collection":[{"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":0,"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/posts\/610\/revisions"}],"wp:attachment":[{"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/media?parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/categories?post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/montaraventures.com\/blog\/wp-json\/wp\/v2\/tags?post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}