The image above is from a great website called the History of Branding. It’s visual, click any logo and get detail on the brand’s history and other interesting facts.
For example, the “I Love NY” campaign was launched in 1977 and was inspired in part by the earlier “Virginia is for Lovers” slogan. It’s very effective - who hasn’t seen a white T-shirt with the logo printed on it? There are hundreds of these stories out there and many of them are very interesting. I think every entrepreneur hopes and dreams of having a logo and slogan with the pull that is commonly represented here.
