Comments on: Ad Nauseum - NFL Playoff Ad Analysis

By: More on Ads TV Subjects Football Lovers To | Direct Online Marketing Blog

More on Ads TV Subjects Football Lovers To | Direct Online Marketing Blog — Wed, 05 Mar 2008 14:29:19 +0000

[...] Last week you read about the tonnage of ads ABC subjected you to during the Rose Bowl. Well, Mike Harding subjected himself to the horror again and documented advertising spots during last weekend’s Colts-Chiefs game. [...]

By: adam

adam — Sun, 14 Jan 2007 01:33:30 +0000

Great read.

I was wondering if you could do something that breaks down the amount of actual GAME-ACTION that takes place during a football game.
With play clocks and all that garbage…there’s probably like 8 minutes of actual action in a football game.

I’m just glad that otherwise devoted NFL fans are sickened with the unwatchable product like I am.

By: mike

mike — Sat, 13 Jan 2007 04:51:11 +0000

Fair point on NBC, it’s just that given a choice between cash and longer term gain, I typically see publicly traded companies take the cash.

By: Chris

Chris — Fri, 12 Jan 2007 21:47:15 +0000

I wouldn’t say NBC having the most ads is all that farfetched. The reason why networks buy the rights to televise NFL games is to promote its own shows during the broadcasts. They can’t make up all the money they spent from ad revenue, but they can hope that people see NBC promos and watch those shows so that they get increased ratings for their primetime lineup and make money off of their own shows.

By: mike

mike — Wed, 10 Jan 2007 21:50:27 +0000

You said it Bud. It reached the tipping point of watchability. They say the game is free to watch, but it’s not really.

By: Bud Norton

Bud Norton — Wed, 10 Jan 2007 15:08:33 +0000

It’s that commercial break after a kickoff they added a few years ago that really made games unwatchable for me. That and the replay challenge breaks. I taped the Monday night Bears-Cardinals games this year and couldn’t believe how much fastforwarding was necessary to just watch the freaking game

By: mike

mike — Tue, 09 Jan 2007 21:24:43 +0000

Perhaps I’ll try soccer out. I’ve watched some world cup and general premiership games while in England, but I’m not sure it’s my cup of tea. It’s worth another try though I suppose.

By: joel in providence

joel in providence — Tue, 09 Jan 2007 21:07:06 +0000

Great post. I’m a huge Eagles fan and completely agree that the NFL has become unwatchable due to constant commercial breaks (and the plugs, as you point out). My solution: Soccer. No commercial breaks at all. No ads other than the ones along the sideline boards and on the jerseys. Games usually start and finish in exactly 2 hours.

By: mike

mike — Tue, 09 Jan 2007 20:07:30 +0000

Kevin, alas, not every game has the clever ads of the superbowl…and I do have to say now that I’ve watched two games like this, I mind the actual dedicated ads less than the constant plug-o-rama in the content time.

By: mike

mike — Tue, 09 Jan 2007 20:05:13 +0000

Yeah, a DVR with fast forward is the way to go. I estimate you could watch the game in a little under the content time, so instead of a 3 hour investment, you could get it down to 1:20 or so. Good strategy.