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	<title>Comments on: Ad Nauseum &#8211; NFL Playoff Ad Analysis</title>
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	<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/</link>
	<description>Mike Harding's Blog</description>
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		<title>By: Not So Super Sunday</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-37714</link>
		<dc:creator>Not So Super Sunday</dc:creator>
		<pubDate>Sun, 01 Feb 2009 16:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-37714</guid>
		<description>[...] I haven&#8217;t watched a single minute of NFL football. Why you ask? Because it&#8217;s an unwatchable product for one, I have a real life to live, and there are a few other things we might be paying attention to; at [...]</description>
		<content:encoded><![CDATA[<p>[...] I haven&#8217;t watched a single minute of NFL football. Why you ask? Because it&#8217;s an unwatchable product for one, I have a real life to live, and there are a few other things we might be paying attention to; at [...]</p>
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		<title>By: Unwatchable</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-37555</link>
		<dc:creator>Unwatchable</dc:creator>
		<pubDate>Wed, 14 Jan 2009 05:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-37555</guid>
		<description>[...] I&#8217;ve done an analysis of a playoff game, it&#8217;s certainly worse than expected. Take a look at the findings&#8230;  I recognize that football, particularly the National Football League (NFL,) is a for profit [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve done an analysis of a playoff game, it&#8217;s certainly worse than expected. Take a look at the findings&#8230;  I recognize that football, particularly the National Football League (NFL,) is a for profit [...]</p>
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		<title>By: More on Ads TV Subjects Football Lovers To &#124; Direct Online Marketing Blog</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-34497</link>
		<dc:creator>More on Ads TV Subjects Football Lovers To &#124; Direct Online Marketing Blog</dc:creator>
		<pubDate>Wed, 05 Mar 2008 14:29:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-34497</guid>
		<description>[...] Last week you read about the tonnage of ads ABC subjected you to during the Rose Bowl. Well, Mike Harding subjected himself to the horror again and documented advertising spots during last weekend&#8217;s Colts-Chiefs game. [...]</description>
		<content:encoded><![CDATA[<p>[...] Last week you read about the tonnage of ads ABC subjected you to during the Rose Bowl. Well, Mike Harding subjected himself to the horror again and documented advertising spots during last weekend&#8217;s Colts-Chiefs game. [...]</p>
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		<title>By: adam</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4228</link>
		<dc:creator>adam</dc:creator>
		<pubDate>Sun, 14 Jan 2007 01:33:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4228</guid>
		<description>Great read.

I was wondering if you could do something that breaks down the amount of actual GAME-ACTION that takes place during a football game.
With play clocks and all that garbage...there&#039;s probably like 8 minutes of actual action in a football game.

I&#039;m just glad that otherwise devoted NFL fans are sickened with the unwatchable product like I am.</description>
		<content:encoded><![CDATA[<p>Great read.</p>
<p>I was wondering if you could do something that breaks down the amount of actual GAME-ACTION that takes place during a football game.<br />
With play clocks and all that garbage&#8230;there&#8217;s probably like 8 minutes of actual action in a football game.</p>
<p>I&#8217;m just glad that otherwise devoted NFL fans are sickened with the unwatchable product like I am.</p>
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		<title>By: mike</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4211</link>
		<dc:creator>mike</dc:creator>
		<pubDate>Sat, 13 Jan 2007 04:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4211</guid>
		<description>Fair point on NBC, it&#039;s just that given a choice between cash and longer term gain, I typically see publicly traded companies take the cash.</description>
		<content:encoded><![CDATA[<p>Fair point on NBC, it&#8217;s just that given a choice between cash and longer term gain, I typically see publicly traded companies take the cash.</p>
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		<title>By: Chris</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4203</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 12 Jan 2007 21:47:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4203</guid>
		<description>I wouldn&#039;t say NBC having the most ads is all that farfetched. The reason why networks buy the rights to televise NFL games is to promote its own shows during the broadcasts. They can&#039;t make up all the money they spent from ad revenue, but they can hope that people see NBC promos and watch those shows so that they get increased ratings for their primetime lineup and make money off of their own shows.</description>
		<content:encoded><![CDATA[<p>I wouldn&#8217;t say NBC having the most ads is all that farfetched. The reason why networks buy the rights to televise NFL games is to promote its own shows during the broadcasts. They can&#8217;t make up all the money they spent from ad revenue, but they can hope that people see NBC promos and watch those shows so that they get increased ratings for their primetime lineup and make money off of their own shows.</p>
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		<title>By: mike</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4110</link>
		<dc:creator>mike</dc:creator>
		<pubDate>Wed, 10 Jan 2007 21:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4110</guid>
		<description>You said it Bud. It reached the tipping point of watchability. They say the game is free to watch, but it&#039;s not really.</description>
		<content:encoded><![CDATA[<p>You said it Bud. It reached the tipping point of watchability. They say the game is free to watch, but it&#8217;s not really.</p>
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		<title>By: Bud Norton</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4083</link>
		<dc:creator>Bud Norton</dc:creator>
		<pubDate>Wed, 10 Jan 2007 15:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4083</guid>
		<description>It&#039;s that commercial break after a kickoff they added a few years ago that really made games unwatchable for me.  That and the replay challenge breaks.   I taped the Monday night Bears-Cardinals games this year and couldn&#039;t believe how much fastforwarding was necessary to just watch the freaking game</description>
		<content:encoded><![CDATA[<p>It&#8217;s that commercial break after a kickoff they added a few years ago that really made games unwatchable for me.  That and the replay challenge breaks.   I taped the Monday night Bears-Cardinals games this year and couldn&#8217;t believe how much fastforwarding was necessary to just watch the freaking game</p>
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		<title>By: mike</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4037</link>
		<dc:creator>mike</dc:creator>
		<pubDate>Tue, 09 Jan 2007 21:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4037</guid>
		<description>Perhaps I&#039;ll try soccer out. I&#039;ve watched some world cup and general premiership games while in England, but I&#039;m not sure it&#039;s my cup of tea. It&#039;s worth another try though I suppose.</description>
		<content:encoded><![CDATA[<p>Perhaps I&#8217;ll try soccer out. I&#8217;ve watched some world cup and general premiership games while in England, but I&#8217;m not sure it&#8217;s my cup of tea. It&#8217;s worth another try though I suppose.</p>
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		<title>By: joel in providence</title>
		<link>http://montaraventures.com/blog/2007/01/08/ad-nauseum-nfl-playoff-ad-analysis/comment-page-1/#comment-4034</link>
		<dc:creator>joel in providence</dc:creator>
		<pubDate>Tue, 09 Jan 2007 21:07:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.montaraventures.com/blog/?p=270#comment-4034</guid>
		<description>Great post. I&#039;m a huge Eagles fan and completely agree that the NFL has become unwatchable due to constant commercial breaks (and the plugs, as you point out). My solution: Soccer. No commercial breaks at all. No ads other than the ones along the sideline boards and on the jerseys. Games usually start and finish in exactly 2 hours.</description>
		<content:encoded><![CDATA[<p>Great post. I&#8217;m a huge Eagles fan and completely agree that the NFL has become unwatchable due to constant commercial breaks (and the plugs, as you point out). My solution: Soccer. No commercial breaks at all. No ads other than the ones along the sideline boards and on the jerseys. Games usually start and finish in exactly 2 hours.</p>
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